Author: nDash Community

We know. It seems like there’s SO MUCH room for error. We’re not trying to be Debbie Downers, and we certainly don’t mean to sound bleak. We just want to help you get it right. This post presents you with some tools you can immediately put to work to help you avoid content marketing mistakes […]

What’s the best way for freelancers to create targeted content for every new client? And how can the content align with the company’s brand strategy? It can be challenging when you’re working as a freelance writer to understand your client’s expectations. It’s not just about writing content with given titles. This would be an easy […]

You put in the work to create great content, the next question is – where to post it? For most businesses, company blogs, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog With […]

As more organizations turn to content marketing, many mistakenly hope to see results without promotion. Content is left on a website with little to no engagement, leading to further discouragement and abandoned blogs. Vital to the success of your content is a great promotion or distribution strategy. We’ve rounded up the top content promotion strategies […]

Marketers have noticed LinkedIn’s explosive growth over the past few years. At the close of 2017, LinkedIn had an impressive 500 million members. As LinkedIn debuts new features and ways to connect, it’s expected to become an important channel for both B2B and B2C marketers this year. To leverage LinkedIn effectively for 2018, organizations need […]

Are you a solo-marketers who needs help building a content calendar? You’re not alone! If your day looks anything like mine, “content” covers a lot of different projects and tasks at work. Content marketing at technology companies usually includes some combination of writing blog posts and longer-form content. That could be whitepapers, posting on LinkedIn […]

When Henry David Thoreau was working on his first novel, he moved to a small cabin on Walden Pond in Massachusetts. His reflection on the two years spent at this cabin became the famous work, Walden. That is the idea most people have of writers – the isolated genius toiling away in some far-off shack […]

Internet branding guru Larry Kim says that great content ideas often hide at the crossroads between what a brand does or offers and what the target audience is interested in. Strong blog ideation involves finding that intersection and figuring out how to create content around it. Asking questions such as “What does yarn have to […]

Wordsmiths and creatives alike, the first instincts of writers and marketers don’t typically gravitate toward data. One of the biggest content marketing mistakes is to create, publish, and promote content without thinking much about audience analytics or the performance of previous content. The real gift of digital content marketing is that it is 100% measurable. […]

When it comes to content marketing, there’s always lots of information floating around…most of it contradictory. One expert says this; another says that it is any wonder marketers feel perpetually lost in the weeds. In this post, we’re giving you the facts and nothing but the facts. These statistics are going to help you paint […]