How To Outsource Content Creation Without Sacrificing Quality

February 6, 2018

Content marketing is a long game—it requires consistent effort in creating and promoting high-quality content to generate the intended results. Can you achieve this goal if you outsource content? Read on. If you find the task of producing a large amount of content daunting, you’re not alone. Thankfully, you don’t have to do it alone, […]


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The Key Document You Need For Generating Compelling Content

February 5, 2018

There’s no doubt that content creation is an effective long-term strategy for generating high-quality leads, building trust with an audience, converting prospects into buyers, and cultivating loyalty with existing customers. However, your content marketing strategy is only as good as how appealing and relevant the content is to your ideal customers. After all, if they […]


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Nostalgia Marketing: The Day the Internet Stood Still

January 30, 2018

From Star Wars to Stranger Things to Russia, 80s nostalgia is back in a big way. But in the field of information security, the 1980s never ended. The 1980s are when hackers and computer viruses began to gain prominence, when nation-state attackers began to become a serious threat and when many of the security tools […]


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Content Marketing Mistakes to Avoid in 2018

January 29, 2018

You take pride in your work, and you want to get it right. You’ve seen the stats; you know content marketing works and that it’s poised to continue driving engagement and ROI throughout 2018 and beyond. We’re writing this post to help you ramp up your strategy (or start one if you’re new to this) […]


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5 Content Marketing Mistakes Which Make You Look Like A n00b

January 26, 2018

It doesn’t matter if you’re an accomplished digital marketing influencer or have been running a content marketing practice for years. There are many errors you can make which will make you (and your agency, or even your brand) look like amateurs. Many digital marketing mistakes can be corrected, though. After reading this article, we hope […]


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How Content Fits in Your Digital Marketing Strategy

January 24, 2018

Like many other organizations, your company is likely developing a digital marketing strategy that includes content. Content is the foundation of successful campaigns and should be used to form a comprehensive plan. Considering this, organizations need to consistently create material that entertains and informs audiences. Before diving in, it’s important to know how content fits […]


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The Marketers Guide to Images: Reviews of Stock Photo Sites

January 22, 2018

When it comes to digital marketing, the written content is only one piece of the equation. In fact, according to Social Media Examiner, 37 percent of marketers state that visual marketing was the most important form of content for their business, second to only blogging (38%). There’s just one problem, finding appropriate stock photo images […]


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5 Things to Work with Freelancers Effectively

January 15, 2018

As most marketers know, adding automation to a bad marketing pipeline isn’t going to magically improve it. The same goes for adding freelancers to your content marketing strategy. The use of freelance writers has exploded in the last few years. According to Content Marketing Institute, 47% of organizations now outsource content creation. However, not all […]


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Which Social Media Platform is Best for Business?

January 10, 2018

Is it really necessary to snap chats and get ‘grams for business growth? The social media platform possibilities are endless, and while we’d love nothing more than to present you with a hard and fast rule, the answer is that it entirely depends on your business and your goals. We’ll help you figure that out, […]


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Top 10 Blogging Platforms: A Requirements Guide for Writers

January 8, 2018

In the digital realm, writing skill is a critical factor in building authority, attracting an audience, and convincing them to come back for more. Yet even a superior storyteller will struggle to achieve his or her goals if their content doesn’t meet the information architecture requirements of their blogging platforms. Maybe you’re an accomplished print […]


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