How can you maximize your content marketing strategy with the help of WordPress? Here are seven plugins to help you.
Everyone loves a great list of tools that can make our lives easier. When it comes to content creation, it’s important to streamline your process to be as efficient as possible. That’s when you need to best tools to improve your productivity.
WordPress can be a powerful content management platform with the use of the right plugins. Luckily, there are many of them to add to your dashboard to improve your content marketing strategy.
Now that our platform is integrating with WordPress, it’s time to get more serious with the plugins that can boost our content marketing success, focusing on the key areas that can improve your strategy:
- Content Management
- Content Planning
- Content Distribution
- Content Measurement
Here are 7 WordPress plugins for every content marketer
Yoast SEO is one of the most popular plugins that simplify the process of search engine optimization. You don’t have to be an SEO expert to use this plugin. In fact, it is a plugin that can help you understand how on-page optimization works and how it can improve your content’s performance.
Its title and meta description template allows you to improve your post’s snippets in search results, while you can also learn how to create SEO-friendly content.
Moreover, it helps you optimize your site structure by focusing on your internal linking, and you can even assign specific roles for your team members who want to dive deeper into SEO through the plugin.
If you want to build your content calendar directly through your WordPress site, then CoSchedule is the right tool to start with. It can help you create a visual calendar of your content planning, making it easier to organize your content needs and your workflow.
It can help you be more productive, while it can also improve collaboration by giving an overview to all the team members of what’s coming up.
Another great use is the option to create social posts directly through the plugin. This way, you keep track of all your content marketing efforts directly through your blog posts to make the most of your content’s creation and distribution strategy.
If you’re looking for a simple editorial calendar than what CoSchedule offers, then Editorial Calendar is certainly a useful WordPress plugin.
It can help you organize your future content in a simple and visual way using drag and drop to move your content ahead depending on your priorities.
Another great feature is the drafts drawer, an easy way to organize all your drafts and keep them handy when you want to publish them.
What’s useful with Editorial Calendar is that you can make quick edits to your content to ensure that it’s still relevant for the time you’re going to publish it. Whether it’s a title or a time change, you can rest assured that you can make the necessary edits without spending too much time on them.
If you want to facilitate the conversion tracking of your content, then Hubspot’s free plugin can make the process easier for you.
Hubspot’s plugin can help you improve your lead generation process, from the quick creation of pop-ups and forms to the tracking of new leads.
You also gain access to Hubspot’s free CRM and Sales tools to improve your understanding of your lead generation process.
This plugin can be useful for anyone interested in the ROI side of content marketing to justify how your content can impact your marketing and sales efforts.
All content marketing strategies need a close focus on data to discover the best-performing channels. Google Analytics Dashboard for WP is an extremely useful plugin that can help you access your analytics dashboard through your WordPress site.
There’s no need to open a new tab to access your analytics if you can keep track of your views, sessions, visits, bounce rates, and referrers.
You can also access real-time data to monitor the best traffic channels, the location and the demographics of your visitors, and the most popular posts.
Content marketing can benefit from a good user experience. The more your visitors enjoy your site, the higher the chances to keep them engaged. Sometimes it’s not just about the quality of your content but also about the user experience that will encourage your visitors to come back.
W3 Total Cache can help you get a bit more technical with your content marketing strategy to ensure that your site is as optimized as possible. Good site performance can make content marketing easier, from the search rankings to the overall experience.
This plugin can help you improve your conversion rate by paying attention to the details that can harm your strategy.
If you want to improve the time that users spend on your site, you can rely on a useful plugin that displays the most relevant content after each post.
Yet Another Related Posts Plugin (YARPP) can be very helpful in displaying pages, posts, or other custom post types to guide your readers to the next pages they can visit.
The different display options and the customization of the algorithm can help you optimize your related posts in the best possible way for your site.
No more high bounce rates!
There are numerous WordPress plugins that can help you improve your content marketing strategy. Let us know which ones to add to this list to create the best range of plugins for every content marketer.
Editor’s Note: This post is by nDash community member Tereza Litsa. Tereza is the Social Media Manager at Lightful, helping charities transform how they do digital and build meaningful relationships with their supporters. She’s passionate about anything digital, with a keen interest in content writing, social media, and marketing. To learn more about Tereza, or to have her write for your brand, check out her nDash profile page.