The cost of content creation is not something to take lightly, as it can easily derail even the most sophisticated and well-planned content marketing strategy. Pay too much for freelance work, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping freelance writers engaged. Unfortunately, […]

“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” – Russ Cargill, The Simpsons Movie  When it comes to building your content community, it’s easy […]

nDash has always been an idea-driven platform. By pitching content ideas, writers in our community have been able to proactively get a foot in the door with some of the world’s leading brands. Conversely, brands receiving those ideas have been able to find uniquely qualified writers and fill their editorial calendars with a diverse range […]

Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user-generated content. When customers are creating this type of content—sharing posts on social media, leaving product reviews, and making videos about your products and services—your brand message starts to spread online. […]

When thinking about content communities, their history of best practices is often repeatable. Here are three main takeaways from this post: #1. Our category of content community — like all examples of brand category creation — isn’t really new at all. It’s just been given a modern twist. #2. The concept of content communities actually […]

Layer is a leading customer conversation platform. It lets you talk to your customers “how” and “where” they prefer. And, as a result, do more business. With mobile messaging at the core, Layer enables you to aggregate other communication channels. Examples include email and your website, chatbots, applications, and analytics. The goal is to bring […]

What a month it’s been! A few weeks back (at HubSpot’s INBOUND conference), we announced the launch of nDash for Internal Teams, which opened up our platform to brands that manage most of their content internally. Today we’re excited to make yet another HubSpot-related announcement: nDash is now an official HubSpot Connect partner. You can […]

What’s one thing that all of your content marketing heroes have in common? Above all else, they consistently deliver amazing content to their audiences. If only it were as simple as it sounds. For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s […]

In the world of startups, the product always plays catch-up to the vision. nDash has certainly been no exception. When we launched our content creation platform back in 2016, we did so with the slogan of “Build Your Content Community.” As we saw it, a content community was the new way of publishing; a modern […]

Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging, and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post, or email and lets you see how strong it is. […]