Using bots to help convert more clients is a daunting prospect for some marketers. Mainly because the idea of writing content for chatbots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook Messenger, Drift, and similar applications. Marketers use Facebook Messenger more […]

The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose can no longer be used for any other purpose without the […]

It’s frustrating to spend hours trying to fix an SEO problem. Especially when you see the exact same error pop up in your crawl reports later. Seeing the same issue reoccur is often a sign that something in the coding or website setup is wrong. But in other cases, it’s a conflict between your site’s […]

This guest blog, 6 Ways to Optimize Conversational AI & Chatbots, is by Maryann Thomas, a Content Writer at CloudTask. Did you know that by 2020, almost 85% of consumer interactions with companies could be without humans? Let that sink in for a bit. It might sound insane, but given that there are over 4 billion […]

Is recruiting freelancers on your to-do list? Do a search for “full-time writer” on any major job board, and two things immediately become apparent: #1. There are A LOT of companies looking for writers #2. These companies seem to know exactly what they’re looking for But here’s the thing: as we discussed last week, the […]

Editor’s Note: The following blog, “Writer Marketing: Position Yourself as an Expert,” is part two of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field.  As we mentioned in our previous post, brands are looking for someone that is extremely well-versed in a particular industry or topic […]

As we learned in The Hitchhiker’s Guide to the Galaxy, the answer to the ultimate question of life is 42 (apologies for the spoiler). But does that help us determine how many content writers a marketing team should have on its roster? Well, sort of. In today’s marketing landscape, having zero writers is pretty much out of […]

Editor’s Note: The following blog, “Marketing Yourself as a Writer: How to Create a Killer Bio,” is part one of a four-part series to help freelance writers market themselves more effectively in an increasingly crowded field.  Over the last few years, marketers have placed a huge premium on insight and expertise in their search for […]

Content creation is quickly replacing the value of ad marketing, and it has everything to do with the shopping savvy of consumers today. They’re not looking to be marketed to – what they want is valuable content that’ll help them make their own purchasing decisions. In other words, they want high-quality content that gives them […]

Did you know passionate writing is killing your content strategy? Let’s look at why: In a commencement speech at Stanford, Steve Jobs famously said, ”The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.” For over a decade, entrepreneurs, writers, and […]