With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate lists, build value, and promote more. Marketers know that there’s […]

How do you continually create solid, relevant content when your small team already feels overtaxed? The team at the intelligent test automation company, mabl, recently struggled with this issue. Feeding the Beast Takes a Lot of Work With a five-person marketing team, the company struggled to meet its ever-growing content needs. Another challenge – only […]

With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework […]

This post, 5 Common SEO Mistakes and How to Avoid Them, was written by nDash community member Jenn Landers.  Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Have you ever had a piece of content fall from your usual […]

How do you like to organize your content production efforts? Is it by using lists, boards, or calendars? Or perhaps a combination of those options? Do you wish you could see everything in a consolidated assignments tab? Wish granted! We’re all about flexibility here at nDash, so as part of our latest release, we combined […]

The best way to ensure your company’s writing team creates on-brand and consistent content is by having an editorial style guide. This document does more than point out grammar and punctuation requirements. It lays the foundation for consistency, quality, and accuracy across every publishing platform your company uses. What is an Editorial Style Guide? An […]

This post, “5 Qualities Freelancers Should Look For in Clients” was written by nDash community member Steven Westwood.  I’ve been a freelance writer for over a decade now, and I must say, the journey has been epic. I’ve been lucky to get clients that I absolutely love working with. But, things haven’t always run smoothly. […]

This post, Freelancer Tips: About Setting Boundaries, was written by nDash community member Anup Sohanta.  Working as a freelancer can be challenging. It doesn’t matter if you’re doing it full-time or as a side gig to earn a little extra income. You have to learn how to be your own boss, manage clients and establish […]

Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Content guidelines also act as the backbone for your content strategy. This article outlines why your company needs content guidelines and provides a checklist showing you […]

This post, “How to use AI to boost your B2B content,” was written by nDash community member Jenn Landers.  The use of AI is gaining in popularity across many industries. Many companies are seeing a promising ROI, especially when considering time savings. In fact, mining companies are seeing a 20% productivity increase from switching to […]