Whether you’re looking for your first paid assignment or you’ve done hundreds before, you absolutely must have a freelance writer website for all potential clients to visit. It could be a jazzed-up version of your LinkedIn profile. It could be a website page on Wix or your Medium blog. Or it could be your writer […]

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. And more importantly, we’ll call out the key characteristics that help these leaders drive business results. Subscribe to our newsletter to keep […]

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. This form of content writing is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. It gives you the opportunity […]

Freelance writers know research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. 1. […]

You found a few freelance writers that you’re excited to begin working with—this is amazing! However, it’s important not to just jump into the deep end with a flood of assignments. Over the past 5 years, I’ve worked side-by-side with brands to help them build their writing team. I’ve also seen (and made) my fair […]

It’s a good time to be a freelance writer. The gig economy as a whole is thriving, and outsourced content creation is a big part of that. According to a Content Marketing Institute report, 50% of organizations outsource their content creation. There’s work out there just waiting to be snatched up! However, the competition has […]

Content creation services have become a mainstay of agency offerings. And not just for full-service agencies. Specialized agencies that focus on website development, design, SEO, and digital advertising are also looking for ways to bring content creation services into the fold. In many cases, it’s an easy sell. No matter what marketing services a client […]

The debate of in-house vs. freelance writers has raged on since the dawn of inbound and content marketing. Your clients and prospects aren’t sure how to generate ideas that serve their target audience. And they don’t have the time, resources, or expertise to write the kind of content that gets results. Instead, they come to […]

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? And how much of your time should be devoted to reviewing analytics? These are the questions keeping so many content marketers up at night. In the past, the KPIs we now call vanity metrics were […]

So many marketers forego a true B2B content promotion strategy in favor of an “if you build it, they will come” approach. And that’s understandable. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your […]