Category: For Marketers

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? The team at Epsilon faced this exact problem in 2018. Their PeopleCloud product suite combines identity, data science, and technology solutions that put customers in full control of their customer relationships. And […]

Editor’s Note: This post, The Building Blocks of a Successful Blogger Program, was written by nDash community member Jaime Saine. Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Here are some top tips on where […]

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. But as competition continues to intensify, results are harder to come by. That’s where brands might try leveraging fear-based cybersecurity content marketing. Don’t fall into the trap of a fear-based content strategy. Here, you’ll learn why (and how) you should take […]

How much time does your marketing team spend creating content? According to research from CoSchedule, most marketers spend one to six hours, on average, to create a single piece of content. And that translates to about 46% of most companies’ marketing budgets, according to HubSpot. That’s where content repurposing becomes a value-add. The good news […]

As our economy changes, so does the financial landscape. Suppose you’re working in banking, wealth management, personal finance, and cryptocurrency, among other sectors. It’s incredibly important to keep your audience up to date with the latest trends and informed about how you can make their life easier. On the flip side, to make your life […]

Content marketing can thrive in the cybersecurity industry. But competition for search rankings continues to intensify. In other words, results are getting harder to come by. As a result, the expectations for content continuously rise. You know you need to hire a freelance cybersecurity writer to exceed those expectations. Above all, someone who understands your […]

Whether you’ve been in the content marketing game for 10 years or 10 weeks, there’s one challenge we all face—constantly figuring out how to come up with content ideas. Even if you’re relentlessly repurposing your content and keeping your publishing schedule within reason, idea generation is a never-ending task. It can be exhausting. The good […]

Not all freelance writers are created equal. You know there are specialists for just about every topic you can think of. But marketers often overlook one crucial qualifier when they decide to hire freelance writers—the need for content writing vs. copywriting. These two terms are often used interchangeably. What’s the big deal, right? Content writers […]

Mastering the art of blog headline copywriting can make all the difference between growing your traffic and no one reading your content. We’ve pulled together this blog headline swipe file to give you four fundamentals of writing attention-grabbing titles. Your blog post titles are your first (often only) opportunity to capture your audience’s attention. Sure, […]

The long-form vs. short-form content debate has flipped back and forth from one extreme to the other over the years. At every turn, you’re looking to answer one simple question—how long should a blog post be? The truth is that there really is no magic word count for your blog posts. However, “as long as […]