Author: Jenn Greenleaf

From Fall 2022 to Spring 2024, AI has rapidly transformed various sectors. This blog highlights key AI trends in adoption, usage, and attitudes, offering valuable insights for content marketing managers. The data outlined in this post is gleaned from reports by McKinsey & Company and Wynter: The state of AI in 2022—and a half decade […]

Did you know websites with a little extra code (schema markup) can jump four spots higher in search results on average? Leveraging AI-friendly schema can give you a significant edge in digital marketing. This guide explores how to use schema, with nDash.com as a practical example, to boost your website’s performance. Understanding AI-Friendly Schema Markup […]

The rise of AI is shaking up content marketing, forcing a rethink of traditional strategies. This blog looks at the key trends AI is driving, exploring its impact on SEO, content quality, and audience engagement. We’ll also analyze how to leverage AI to enhance content marketing strategies. While AI brings its own set of advantages, […]

We’re back with another marketer interview as part of our “Inside the Mind of a Marketer” series. This time, we’re talking to marketer Maddy Osman, SEO and content agency owner of The Blogsmith, about SEO, AI, and more! nDash’s Interview with Maddy Jenn: So, to start with, could you tell me a little bit about […]

Adeeva Fritz, Senior Director of Consumer Growth at Navi, plays a crucial role in developing the company’s content and marketing strategies. Navi, a new entrant in the wireless market, seeks to disrupt the traditional phone and plan purchasing experience. Recognizing the complexities consumers face when navigating a multitude of carrier options and phone features, Navi […]

Today, we’re discussing AI in search. It’s a hot topic – one that has the attention of many content marketing managers. Google CEO Sundar Pichai addresses AI’s impact on search traffic, claiming it enhances engagement and click-through rates. Background on AI in Search AI has transformed how search engines operate, with Google leading the charge by […]

We’re back with another interview in our Dumb Questions for Brilliant Marketers series. This time, nDash’s Managing Editor, Jenn Greenleaf, talks to growth marketer Erica Ylimäki about SEO and more! Background: The Highlights Erica Ylimäki is a Growth Marketer at Trustmary, where she leverages her expertise in SEO strategies to drive organic traffic and enhance business growth. […]

“Good enough” ad copy can look harmless in a draft. The risk shows up later, when the copy has to compete beside every other result on the page. Search Engine Journal’s test puts that problem in a useful place by comparing what happened when human-written and AI-generated ads ran against the same offer, audience, and […]

Cimatron is a prominent player in the software industry for mold, tool, and die design and manufacturing. Cimatron is part of the larger Sandvik Group, based in Sweden. In 2023, Sandvik had sales of approximately $US 12.1B, serving 170 countries with 41,000 employees. Sandvik’s core capabilities have always been to understand market conditions by working […]

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]