It takes a lot of work to land a great client. First, you put yourself out there to connect with as many businesses in your niche that you can. Then you create some amazing pitches that show off your research skills and creativity. Finally, you deliver a piece that’s so closely keyed into their target […]

We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. From SEO to thought leadership to lead generation, content can open a lot of doors for your business. In fact, I challenge you to find an article written in the past few years which discusses SEO […]

You’re never too old to stop learning (about content creation). Whether you’re trying to get into the game of content marketing, freshen up your skills, or just learn some new tricks, here’s a list of (mostly) free and easy-to-follow eBooks, guides, and courses for you to check out online. HubSpot Academy — Content Marketing Free […]

As freelance writers, incomes sink or swim based on our ability to find work, stay productive, and get stuff done. Here are 10 life hacks that can make your writing much more efficient and make your freelance business much more successful. Time Management Hacks for Freelance Writers “We’re tight-fisted with property and money, yet think […]

We are in the midst of 2019, with many great marketing and content creation conferences and workshops taking place. In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences that you should check […]

The average visitor to your web page only reads 20% of the copy. In a 1000-word piece, Jo Average is going to scan the text and actually pay attention to around 200 of them. Do you know how to ensure that visitors get all the information they need? Or to pull the reader into your […]

Ever had a moment in your life when someone offered a wholly unexpected and “out of the box” approach to solving a problem? That’s where pitching outside the box comes into play. The latest example for me happened just last week when through a series of catastrophic yet completely understandable miscalculations, I locked myself out […]

The dynamics of B2B marketing constantly evolve as new technologies make their way into the hands of marketers. It’s important to stay up to date on the latest changes to ensure you maintain a competitive edge. With so many changes taking place, though, it can be overwhelming to create solid marketing budgets. Should you invest […]

Going freelance is like putting yourself on the end of a fishing line and casting yourself out into the sea to wait for a client to take a bite. It doesn’t matter if you’re cold-pitching prospects or have repeat customers. Everything you do is under a microscope, and your reputation is what precedes you. That’s […]

Marketers now have access to more consumer data than ever and, therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies. However, with the many tools, datasets, and platforms available, it’s often challenging to integrate the vast amount of information and generate actionable insights in […]