Category: For Marketers

It’s easy to think of content writing as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, and marketing/promoting. Only 20% is spent writing. Let’s dive into a good blueprint of how the 80/20 rule can help you become […]

Content is becoming an integral part of a marketing strategy over the past years, and more brands are eager to explore how they can make the most of it. Content marketing has started evolving into a powerful machine for awareness, engagement, and lead generation. As content marketing matures, more companies understand its potential. What makes […]

Unless you’ve been taking a break from social media lately, posts about the EU’s General Data Protection Regulation (GDPR) have probably been blowing up your news feed (now that the clock is ticking for the May 25 implementation date). While EU businesses and enterprise-level organizations around the globe have had this legislation on their radar […]

What’s the current state of B2B content marketing? That’s what the Content Marketing Institute set out to discover in their B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America report. Sponsored by Brightcove and put together with help from MarketingProfs, the annual survey (870 respondents) delves deep into what’s happening in the world of B2B […]

More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an […]

Are your blogs boring your readers? This is a problem across most industries. Let’s dive into the traits of unpopular business blogs. But first, a little backstory: I was always unpopular in school. You know the type… The last kid picked for team sports in the gym… The odd kid who brought nuts for lunch […]

Editor’s note: We originally wrote and published this post, “Why Your Story is a Valuable Marketing Asset,” for Marketo on 4/11/18.  By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And […]

In a world after the Facebook data breach, data privacy has become more important than ever. People are unwilling to allow their personal data to fall into unknown hands to use as they see fit. Customers don’t feel like they signed up for a breach of privacy when they signed up for your email list. […]

URL shorteners are handy tools for marketers to share content and track traffic. If you have been using the goo.gl URL shortener, you may have heard that Google is shutting it down on April 13, 2018. Don’t fret! There are many other URL-shortening services you can use to replace the goo.gl URL shortener. Besides URL […]

What’s one of the most difficult aspects of being a content marketer? Finding content inspiration. After all, your business should publish at least 16 posts a month—four a week—if you want to get 3.5 times more traffic to your website (Hubspot). That’s a lot of content. Writer’s Block doesn’t just happen to authors. It’s a […]