Category: For Marketers

How do you know if all that content you’ve been producing is driving tangible results? Are you helping your audience to become more informed about your industry? And, are customers now more aware of your brand and products?  How do you know?  How can you be sure your content marketing efforts are engaging your audience? […]

It can be easy to discuss and write about things that interest us.  For content creation marketers, some companies and industries lend themselves more fluidly to producing content that is fun or simple to create.  Yet, there are plenty of other industries that creating content for may seem like a tall task.  When faced with […]

Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele (and it’s almost always Adele), they read their resumes. Not […]

You’ve got a great idea for a product or service. You have a well-crafted business plan. You might even have – gasp! – a round of funding from a venture capitalist. You also have people, but if they’re not the right type, your startup is probably going to fail in spite of all other factors. […]

“You can talk the talk, but can you walk the walk?” That’s a question many freelance writers ask themselves. A challenge made by many movie-tough guys and many a job interviewer. While the former group usually finds out in some epic fight, competition, or dance-off, the job interviewer is left with only one way to […]

“Stick a fork in it. Guest blogging is done.”… “Marriage isn’t for you.” … “Is PR dead?” …“Birth control makes women unattractive and crazy. Got your attention yet? And what does this have to do with content creation? These article headlines created a stir among readers when they were published, primarily because they reveal a crystal clear point of […]

Personally, I’ve never really been a huge fan of the “New Year’s Resolution.” I’ve always figured that if you truly wanted to accomplish something in life, you’d go after it, regardless of the. However, I don’t want to completely knock the individuals that create a resolution that they wish to accomplish in the new year. […]

Content marketing comes in all forms, shapes, and sizes. Particularly, it comes in varying levels of quality. We’ve all seen posts that could’ve used good proofreading before hitting the Internet. And we’ve read the ones where we learned something new through a well-written narrative. The range of content produced by marketers is impressive. But as […]

Before we chat about content creation roadblocks (primarily the lack of content creation ideas, but also financial concerns, procrastination, what-have-you), let’s first make sure we all agree that as business owners with an online presence, we absolutely need consistent content creation and delivery methods. As a freelance writer, it’s in my best interest to promote […]

In all walks of marketing, reaching your audience is often about playing to their emotions.  There’s plenty to be said about simply offering product information accompanied by rational advice, but becoming a trusted advisor doesn’t happen without first establishing a connection.  Particularly in content creation, your audience will be much more likely to trust you […]