Top 7 CMS Platforms to Leverage for Content Creation in 2024
January 9, 2024
Explore the top seven content management system (CMS) platforms of 2024 and their impact on content creation. Learn how they’re simplifying digital marketing and enhancing accessibility. 1. WordPress: The Content Creation Powerhouse WordPress is a market-leading open-source CMS platform. It lets people create blogs, websites, and mailing lists without coding expertise. For example, nDash has […]
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Agility Meets Strategy: How Freelancers Reshape Content Creation Within OKR Models
December 22, 2023
An Objectives and Key Results (OKR) strategy is essential for a successful content creation plan. This framework helps engage in-house staff and freelance writers, ultimately leading to content that drives results for your organization. A recent survey by Mooncamp and Scaleon showed that OKRs met or exceeded expectations 87% of the time while improving communication by 28%. […]
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What Your Content Production Agency Needs to Know About ESG
December 22, 2023
Discover how your content production agency is positioned to be the crucial link between modern ESG values and the audiences who prioritize environmental, social, and governance impacts above traditional business metrics. How Your Content Production Agency Must Adapt to the New Marketing Era From preserved mosaic ads discovered in a businessman’s house in Pompeii to […]
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2024 Forecast: How Brands Are Investing in B2B Marketing
December 22, 2023
There’s been a sense of uncertainty since the chaos of the COVID-19 pandemic. But the last few years have seen B2B marketing investment increase as the world recovers. This shift presents a welcome opportunity for brands. However, the threat of an economic downturn has introduced a newfound sense of fragility into the mix. For companies […]
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How to Find Freelance Writers for Your Niche Site
December 22, 2023
A niche website is a resource with a narrow focus; it’s both highly specialized and targeted to a relatively small fraction of readers. These sites are valuable to audiences because they delve into the subject matter, deviating from the endless general sites that offer little more than keywords and unsubstantiated promises. We’ll look at both […]
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Mastering Newsletter Content Creation: 5 Essential Content Types to Establish Authority and Drive Conversions
December 22, 2023
Your newsletter subscribers may initially sign up to learn about your offerings or receive a discount code. One thing holds true — you had their interest at one point. But what if your newsletter content doesn’t grab their attention? You’re missing out on a massive opportunity to connect with your most engaged audience. With Q4 […]
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Maximizing Revenue: Strategies for Aligning Sales With Your Content Marketing Solution
December 22, 2023
In both sports and business, the undeniable power of teamwork is a well-known secret to success. However, a curious rivalry persists between sales and marketing teams, preventing businesses from reaching their full potential. Uniting them is the key to unlocking maximum revenue potential. These strategies for aligning sales with your content marketing solution will help […]
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LinkedIn’s Top B2B Content Marketing Influencers to Follow
December 22, 2023
With over 900 million users, LinkedIn has evolved from a mundane professional networking tool into the leading platform for B2B lead generation. Today’s content marketing influencers have tapped into this potential, utilizing LinkedIn for lead generation and as a dynamic platform for content distribution and thought leadership. This article introduces you to the top B2B […]
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How to Simplify Collaboration with a Freelance Writer Friendly Brand Style Guide
December 22, 2023
Imagine being at a silent disco, dancing among strangers, only to discover your headphones are playing a completely different tune. You’d probably feel a bit offbeat and awkward, and that’s exactly how it feels to write for a brand without a freelance writer-friendly style guide. Thankfully, with a few tweaks, your brand style guide can […]
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How Agencies Can Attract High-Value Agency Copywriters
September 19, 2023
Finding the right agency copywriters can be the difference between content that merely fills space and content that drives results. Elevating Standards: The Quest for Exceptional Agency Copywriters If you run a marketing or content agency, one of your biggest challenges is finding high-value agency copywriters. This is a prevalent problem since many low-quality writers […]
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