Category: For Marketers

“This blog doesn’t work for me.”  Six words that a writer dreads hearing (seven if you include the contraction). Why? Because oftentimes, feedback comes too late in the content creation process. Sometimes, feedback arrives multiple blogs later once a client is too tired of correcting the same mistake again and again internally – a mistake […]

“Finding freelance writers is easy. Finding the one that’s perfect for your brand is a huge challenge.” Over the last five years, I’ve given this advice (in one form or another) to thousands of new companies on nDash, who come to us to help with their freelance writer search. Although no two brands are the […]

“I want every brand to publish content like OpenView Ventures.”  I’ve been saying this ad nauseam since 2013 when nDash first got started. This is not a coincidence. For those unfamiliar, OpenView is an expansion-stage VC firm here in Boston. They’ve backed some of the most successful B2B companies in the space and published a […]

Content is a living organism: it’s constantly changing and adapting to its surroundings. That’s why your content strategy is a living document. As marketing technology changes, so does content. As a consumer grows, learns, and digests information, content adapts to best reach them. This all goes to say: you constantly need to be reviewing and […]

Some things cannot be replaced. Loved ones. Pets. Unlimited data plans pre-2012. Most things are replaceable, however, and this includes those who write content for your brand. This is not meant to be harsh or dismissive of anyone’s contributions. After all, your content is only as good as the people creating it. It’s just that […]

There are so many content marketing conferences to choose from in 2019! This is why we wanted to make your life easy and highlight the ones that you cannot miss. Below you’ll find 19 conferences to put on your calendar. All covering different insights, expertise, and objectives. Read on to find out which one is […]

We talk a lot about the importance of a content community—that group of in-house writers, freelancers, and influencers that makes your content creation process much smoother. But if there’s one thing we’ve learned from nDash customers, it’s that crafting the perfect content community isn’t something you can do overnight. When you’re starting as a small (or even […]

Although we’d love to take credit for originating the concept of a Content Community, the truth is that brands have been successfully leveraging this approach for years. As part of our latest blog series — “Content Community Pioneers,” — we’ll be highlighting a few of those brands and examining how they’ve been able to build […]

I’ve never been much of a numbers guy. In the world of content marketing, the actual content creation part has always been the most interesting to me. But as much as I prefer writing to number crunching, I appreciate the importance of tracking the ROI of content teams and proving growth. I’m starting to see […]

As a child, storytelling time was always one of my favorite parts of the school day.  Stories allowed you to travel to a place that can be new and exciting. As we become adults, this concept does not change. As marketing and communications experts, we need to learn to tap into that excitement when promoting […]