nDash’s Managing Editor, Jenn Greenleaf, talks all things content with founder and climate economy evangelist Laura Fitton. Background: The Highlights As one of the first to discover Twitter’s value for marketers and agencies, Laura Fitton founded a consultancy firm, Pistachio, in 2008 and a Twitter...
How large organizations can streamline production and billing while scaling content volume. Step Up Your Team’s Content Management A content manager’s responsibilities include working closely with content marketers, freelancers, subject matter experts, and leadership teams. The goal is to implement and improve content strategies and...
nDash talks to Jessie Coan about normalizing the freelance interim CMO Jessie Coan, VP of Corporate Marketing, explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s...
Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches...
The content creation process is challenging. That’s especially true if you don’t have a content strategy or editorial calendar. According to Content Marketing Institute’s research, 73% of organizations have a documented content marketing strategy. Content strategies help you identify the content you want to create....
With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than...
Trends are changing rapidly in the digital space. Identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research states that 44% of millennials prefer not...
Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps...
We’ve all seen social media posts from successful freelance writers sharing advice about making “X” dollars monthly (or annually). But how often do you see posts about steps a freelance writer can take to plan for retirement? Unless you’re searching for it specifically, probably not...
While only 29.5% of marketers use stock images regularly in their strategies, 48.2% of all marketing content contains visuals. Those same statistics reveal that 52% of content marketers feel visual content is essential to their content strategy. What does that mean for your brand and its...
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