Author: Jenn Greenleaf

Not every content marketing team needs the full suite or the cost of what Contently offers. If your focus is on freelance talent, scheduling, or distribution, you have options. Several Contently alternatives provide greater flexibility and stronger ROI. Why Look Beyond Contently? Contently is well-known for offering an all-in-one platform combining enterprise-grade content strategy, access […]

The Rise of the Fractional Content Team: Why Freelancer Writers Are a Strategic Advantage More content. Less overhead. Content marketing managers are finding new ways to scale without building bloated in-house teams. Here’s how a fractional content team can transform your brand’s assets. Why a Fractional Content Team is Replacing Traditional Marketing Hires More content […]

AI writing tools help streamline your workflow, but faster drafts shouldn’t mean lower value. The question is how you use the time they free up. How do you use that extra time? The Temptation: Faster Drafts with AI Writing Tools, Same Rate Picture this: A freelance writer used to spend four hours drafting a blog post. […]

Tim Hanson is the Chief Content Officer (CCO) at Penfriend.ai, an AI-driven content creation platform. With a background in structural engineering, Tim transitioned to digital marketing, eventually leading SEO efforts at an agency before moving into consultancy. His expertise as a marketer and in SEO and AI has been instrumental in developing Penfriend’s systems, which generate […]

James Kelly is the senior content writer and marketer at Boundless, a company specializing in global employment solutions. In his role, he creates engaging content and resources to assist businesses in navigating the complexities of international employment. With over five years of experience in B2B content marketing across sectors such as SaaS, technology, and finance, James […]

Effective budgeting for content marketing is crucial for maximizing ROI. This guide explores cost structures, hidden expenses, and strategies for aligning spending with long-term success. The Importance of Budgeting in Content Marketing A well-planned budget serves as the backbone of a successful content marketing strategy. Without a clear financial plan, brands risk overspending, underutilizing resources, […]

User-generated content (UGC) is reshaping how brands build trust, engage audiences, and enhance their digital presence. Check out or latest marketer interview to learn more! Background: The Highlights At the forefront of this movement is Natalia Lavrenenko, UGC Manager and Marketing Manager at Rathly. With a background spanning makeup artistry to marketing at Amazon, Natalia […]

Choosing the right agencies vs freelancers model is a critical decision for content marketing success. Each approach offers distinct advantages, from the structured support of agencies to the flexibility of freelancers. This guide explores key differences to help marketers optimize their content strategy and choose the best fit for their needs. Understanding the Basics of […]

If scaling content production feels like an uphill battle, you’re not alone. Many marketers struggle with balancing efficiency and quality as their content needs grow. This guide provides actionable insights to help you overcome the most common obstacles and scale your efforts successfully. The Common Roadblocks in Scaling Content Production Successfully scaling content requires addressing […]

Scaling content strategies is critical for meeting growing demands without sacrificing quality. Learn how to leverage workflows, automation, and best practices to future-proof your efforts. Why Scaling Content is a Priority for 2025 In 2025, the demand for high-quality, high-volume content will continue to grow as businesses compete in increasingly crowded markets. To stay ahead, […]