Author: Jenn Greenleaf

Freelancing has changed dramatically over the past two decades. New platforms, AI tools, and content demands have reshaped how writers work. But according to longtime freelance writer and editor Alex Soto, the most important part hasn’t changed at all: storytelling. In this freelance writer spotlight, Alex shares how he built a career through relationships and […]

A few years ago, most marketing teams planned around growth, predictable channels, and steady execution. Today, those assumptions break faster than planning cycles can keep up with. Budgets tighten without warning, buyer behavior shifts overnight, and priorities re-rank mid-quarter. The problem isn’t a lack of strategy; it’s that traditional marketing team structures can’t flex without […]

Cloud computing proved the value of flexible, on-demand capacity. It allowed organizations to scale resources instantly, rather than relying on fixed infrastructure that often fell short. Teams no longer had to guess at capacity months in advance or bear the cost of systems that couldn’t adjust to changing demand. Marketing is now entering a similar […]

Traditional marketing capacity planning assumes steady demand, predictable roadmaps, and fixed teams. That model breaks down when priorities shift faster than hiring cycles can respond. Elastic marketing capacity planning offers a different approach. It scales output and expertise as needed without overcommitting headcount or giving up operational control. TL;DR: Elastic Marketing Capacity Planning Elastic marketing […]

Content teams depend on stable workflows to keep production moving. When platforms like ClearVoice undergo operational changes, uncertainty can disrupt that stability and affect timelines, writer continuity, and approvals. This guide explains how established content teams can plan a migration from ClearVoice (or any other content creation platform) to nDash. It also evaluates nDash as […]

As the VP Global Marketing for Bitdefender’s Business Solutions Group, Clint Poole, leads a team dedicated to cybersecurity marketing. Their primary focus is serving highly technical audiences. Consequently, every piece of content the team produces must meet demands for clarity, accuracy, and substance. The company’s marketing organization relies heavily on internal subject-matter experts (SMEs) to ensure content […]

An elastic marketing team structure provides you with the flexibility to scale skills and adapt to changing demand. This approach helps your team maintain efficiency even when priorities shift unexpectedly. This shift reflects how modern marketing teams work today: more fluid, collaborative, and adaptable than ever before. Understanding its components helps leaders make informed decisions […]

Liam Rogers is a former S&P Global industry analyst and current content marketer at Informa TechTarget. Recently, he spoke with us about AI in marketing, content credibility, and the future of content. It’s perhaps worth noting that these are his personal perspectives, not official statements from his employer, but they show us a deep dive […]

HubSpot’s INBOUND 2026 is officially returning to Boston. It marks a full-circle moment for one of the industry’s most influential events. For years, INBOUND has been the gathering place for marketers, sales leaders, and innovators. Together, they set the tone for the future of customer engagement. “Any digital marketer worth their salt has heard about […]

Many B2B brands can benefit from proven content marketing tactics. That’s particularly true when 58% of B2B marketers rate their overall strategy as “moderately effective.” This to-do list, shaped by expert content creators, is designed to deliver measurable results. TL;DR: 5 Proven Content Marketing Tactics to Use Now For quick reference, here are five content marketing […]