It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But, how do you know if the content...
There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. When looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories, including advertising and promotion, content...
We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. A chart compiled by the U.S. Bureau of Labor Statistics (BLS) dives into...
Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is...
Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. Content marketing allows your brand to level up by creating authentic content explicitly...
It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. However, it’s much more than that. How often do you think about the amount of content published on the Internet daily? According to Worldometer, nearly...
Creating content is, by far, the best way to attract and bring in leads. But are you aware of which content trends to avoid and which ones to follow? If not, you might be making mistakes without realizing it’s happening. Content marketing isn’t easy and...
We’ve heard about freelance writers, but what about using an internal writing team to satisfy your content needs? But, what happens when no one has time to create content? At one point or another, your company will need content. That means having website content, social...
Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. However, it’s challenging for others to translate that same message into written copy. Before asking for a sale, brands must develop relationships with their target audience – that’s where...
Those new to the writing world (or who don’t write at all – but know “about” writing) hear terms like byline, biography, portfolio, and the like. While these are common to seasoned professionals, that isn’t the case for writers new to the industry. This guide...
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