Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches...
The content creation process is challenging. That’s especially true if you don’t have a content strategy and aren’t plotting assets on an editorial calendar. We learn from Content Marketing Institute’s research that 73% of organizations have a documented content marketing strategy. Content strategies help you identify...
With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than...
With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research reveals that 44% of millennials prefer not...
Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps...
We’ve all seen social media posts from successful freelance writers sharing advice about making “X” dollars monthly (or annually). But how often do you see posts about steps a freelance writer can take to plan for retirement? Unless you’re searching for it specifically, probably not...
While only 29.5% of marketers use stock images regularly in their strategies, 48.2% of all marketing content contains visuals. Those same statistics reveal that 52% of content marketers feel visual content is essential to their content strategy. What does that mean for your brand and its...
Do you have an archive filled with years of old blog content? Have you wondered if it’s better to delete it or leave it as it is? The answer is actually – neither. What if I told you that it’s possible to increase traffic to...
Because this platform is an excellent resource for real-time events, news, and other updates, having the best Twitter tools for your business is critical. With nearly 400 million users, most people either know about or actively use Twitter. Initially launched on March 21, 2006, with Jack Dorsey...
You already know social media should be part of your content marketing strategy. But, do you know which social media analytics tools to use to enhance those efforts? It isn’t easy to track what’s working, what isn’t, and how to best focus budgets without data....
© 2022 nDash, Inc.