Innovation vs. Integrity: The Impact of AI on Brand Authenticity and Consumer Trust

February 27, 2024

The rise of artificial intelligence in marketing unlocks incredible possibilities: personalized experiences, predictive insights, and efficient workflows. However, concerns about privacy, job displacement, and robotic interactions loom large. Navigating this paradox requires harnessing AI’s power while prioritizing transparency, ethical practices, and human connection. The AI Paradox in Marketing The rise of AI in marketing presents […]

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Content Refresh Guide: How to Keep Your Content Ranking

February 20, 2024

As much as I love writing new content for the nDash blog, looking for content refresh opportunities is just as fun. While some view it as something they can push down their to-do list, I prefer a different approach. The Importance of Content Refreshing Did you know that even high-quality content can lose significant organic […]

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Sara Kuehl: Freelance Writer Spotlight

February 15, 2024

nDash’s Managing Editor, Jenn Greenleaf, talks to Sara Kuehl about her background as a freelance writer and much more! Background: The Highlights Sara Kuehl, a freelance writer, leverages her love of language to create impactful campaigns for mission-driven organizations. Combining strategic thinking with creative storytelling, she ensures every project exceeds expectations. Deeply rooted in language, Sara holds […]

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Search Intent: Should You Optimize Your Blog for AI?

February 13, 2024

Should your blog strategy prioritize AI optimization? Mark Kilens of Drift’s perspective is, “Content marketing is fundamentally changed because of AI.” Let’s dig in a bit about what that means for optimizing. The Rise of AI in Content Optimization Forget staring at a blank page, desperately hoping inspiration will strike. With AI tools like ChatGPT […]

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Freelance Writer Spotlight: Expert Course Content Writers for Any Budget

February 8, 2024

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. This writer spotlight roundup features top course content writers for any content marketing budget. Yetunde Abass: Technology Freelance Writer | B2B Marketer Yetunde Abass is a multifaceted freelance writer and editor with a decade of experience spanning full-time […]

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Best Practices for Modern Marketers: Content Creation and Navigating Google’s Ranking Factors

February 6, 2024

Search Engine Journal released a blog explaining that author bylines aren’t a ranking factor for Google. So, what is? Below, you’ll find these ranking factors and best practices for content creation. High-Quality Content Creation The cornerstone of digital success lies in high-quality content. Learn why content that informs, engages, and adds value is essential for achieving […]

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Michelle Honeyager: Freelance Writer Spotlight

February 1, 2024

nDash’s Managing Editor, Jenn Greenleaf, talks to Michelle Honeyager about her background as a freelance writer and much more! Background: The Highlights Michelle Honeyager, a freelance writer, tackles both corporate blogs and print journalism. B2C and B2B clients, from designers to recyclers, trust her versatility. Beyond bylines, she ghostwrites, adapting her voice to diverse brands. […]

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Identifying AI in Content Creation: Can We Spot the Difference?

January 25, 2024

From drafting articles to generating ideas, check out the impact and challenges of AI in content creation. The Rise of AI in Content Creation AI in content creation continues to grow in popularity, with AI tools generating around 25% of all new digital content. These tools enhance the content creation process, support over 100 languages, and […]

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Freelance Writer Spotlight: Expert Martech Writers for Any Budget

January 18, 2024

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top martech writers for any content marketing budget. Dillon Garrison: B2B Technology Freelance Writer Dillon Garrison is a seasoned freelance writer specializing in B2B technology. For nearly a decade, Dillon has […]

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Mastering Influencer Marketing: Insights and Strategies for the Modern Marketer

January 16, 2024

Influencer marketing is a pivotal aspect of contemporary digital marketing. It revolutionizes brand-audience engagement, merging with content creation to shape authentic, personalized narratives. Understanding Influencer Marketing Influencer marketing, an evolving cornerstone of modern digital marketing strategies, has transformed how brands connect with their audience. This marketing approach taps into the influence of social media stars, […]

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