Can Generative AI Match Human Creativity in Ad Copywriting?

June 18, 2024

Human vs. AI copywriting: which drives higher clicks & conversions? Search Engine Journal’s data reveals the surprising truth. The Click-Through Conundrum: AI vs. Human Copywriting Click-through rates (CTR) and cost per click (CPC) are pivotal metrics in assessing the performance of online advertisements. A high CTR indicates that the ad content resonates well with the […]

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Driving Technical Precision: How Cimatron Leveraged nDash for Superior Content

June 12, 2024

Cimatron is a prominent player in the software industry for mold, tool, and die design and manufacturing. Cimatron is part of the larger Sandvik Group, based in Sweden. In 2023, Sandvik had sales of approximately $US 12.1B, serving 170 countries with 41,000 employees. Sandvik’s core capabilities have always been to understand market conditions by working […]

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Setting Reasonable Edit Deadlines: Best Practices for Content Marketing Managers

June 11, 2024

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

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Overcoming Content Challenges: Zeta Global’s Strategic Shift with nDash

June 6, 2024

Zeta Global is a data-driven marketing technology company that helps businesses acquire, retain, and grow their customer base. They achieve this by combining artificial intelligence (AI), a massive dataset of consumer information, and a suite of marketing solutions. The team’s Senior Director of Content Marketing, Dan McDermott, faced significant challenges in managing its content creation […]

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Navigating the Google Search Leak: Ethical SEO Practices and Strategic Insights

June 4, 2024

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]

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From Silos to Synergy: Enhancing Content Marketing Through Cross-Functional Collaboration

May 28, 2024

Content marketing integration within GTM (Go-to-Market) teams is a must for maximizing the impact of marketing efforts. Effective cross-functional collaboration and strategic alignment across departments can bridge the content gap, ensuring cohesive and comprehensive initiatives that drive business success. Key Takeaways Integrate content marketing across all GTM functions for maximum impact. Effective cross-functional communication is […]

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Guide to 2024 Content Marketing Conferences: Key Dates and Events for Industry Leaders

May 21, 2024

Content marketing conferences offer a wealth of knowledge and the latest trends, giving you a chance to stay ahead of the curve. Attending these events can also open doors to valuable connections within the industry. This guide provides a curated list of key content marketing conferences in 2024. Because we’re already in the month of […]

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Microsoft VASA-1: Breathing Life into Static Images

May 7, 2024

Microsoft’s VASA-1 is a groundbreaking AI tool that animates static images into realistic talking head videos using just a photo and an audio clip. Understanding VASA-1 Imagine creating a hyper-realistic talking head video from just a photo and an audio clip. Sounds a little creepy, right? That’s now possible with Microsoft’s VASA-1, an AI tool poised […]

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Freelance Writer Spotlight: Expert Freelance Pop Culture Writers for Any Budget

April 18, 2024

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top freelance pop culture writers for any content marketing budget. Jasmine Stearns: Canadian-based Freelance Pop Culture Writer Pop culture topics offer a dynamic platform for analysis, reflection, and influencing broader societal […]

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The Impact of Unhelpful Content on SEO and User Experience

April 16, 2024

Have you ever started reading a blog post only to find yourself getting lost in a maze of keywords? You click through, hoping for insights, but end up frustrated and confused. This SEO-stuffed content might rank high in search results, but it fails to grab readers’ attention or leave a lasting impression. Many content marketers […]

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