Dan just fulfilled his dream of opening a record store (let’s pretend this analogy comes to you circa 1976). His shop is filled with all the grooviest music, but when he opens the doors on his first day…no one shows up. Dan scratches his head in confusion. Sure, he could have tried to place some […]

If Tom Sawyer had been a content marketer, user-generated content and content communities would have taken off long ago. The idea of getting someone else to create your content while you reap additional rewards sounds almost too good to be true. In one form or another, marketers have been finding ways to source content from […]

When we launched the nDash.co platform, we did so with the mission of becoming the world’s most transparent writing platform. But then we realized there’s a lot more to transparency than just knowing the writer’s name and work history. With that in mind, we kicked off the nDash Writer Spotlight series in an effort to connect […]

The way companies approach content creation is changing. With the growth of freelancers and the gig economy, marketers can find more opportunities in outsourcing content marketing than ever before. Freelancers are no longer looked to for cheap, low-quality content; they’re becoming an important part of the marketing department. We built the nDash Content Community platform […]

Ah, the life of freelance writers. Work from anywhere, crank out a few high-quality assignments in the morning and spend the rest of the day sipping coffee and working on your novel. A real dream job. Not exactly. Or at least, not usually. Usually, it’s more like spending the morning hunting for work, then spending […]

“I can’t afford content right now.” We hear this a lot. We understand. When you start to look at the costs of content creation on a regular basis, the numbers can seem a bit daunting. It isn’t cheap. At the same time, the ROI of content marketing is substantial, which I’m about to show you […]

“What am I going to write about today?” Back in my content creation days, this was a question I asked myself every morning. And it was a question I answered (partially, anyway) by scanning the latest headlines for relevant new stories. With that in mind, I’m happy to announce a new beta feature in the […]

The concept of influencer marketing is nothing new. Despite the fact that it has been around since the mid-20th century, the past decade has seen it evolve dramatically and become more potent than ever. In fact, “81 percent of marketers who have used influencer marketing judged it be effective.” This is largely due to the […]

If you were asked to describe a content writer or content creation marketer in a word, you might use words like creative, imaginative, or artistic. Words to describe a market researcher, however, may look rational, factual, or logical. Although seemingly opposite, the blend of research-driven content has proven to pay continual beneficial dividends for businesses. […]

Let’s talk about money. Specifically, the money you’re spending on content marketing. Are you paying too much for content creation? Too little? Are you not paying anything at all? Maybe you’re just getting started or have been producing content regularly for years. Regardless, at some point, you have asked (or are still asking), “Exactly what […]