Vetting Freelance Writers: Beyond the Resume

January 16, 2017

Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele (and it’s almost always Adele), they read their resumes. Not […]

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The 5 People Every Startup Needs to Succeed

January 12, 2017

You’ve got a great idea for a product or service. You have a well-crafted business plan. You might even have – gasp! – a round of funding from a venture capitalist. You also have people, but if they’re not the right type, your startup is probably going to fail in spite of all other factors. […]

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Marketing Q&A with Daniel Devoe @ Legal Hero

December 27, 2016

Here at nDash, we talk to marketing experts all the time about all sorts of interesting topics. It seemed like a crime to keep these conversations to ourselves, so as part of our new series, we’ll be publishing interviews with various thought-leaders from the industry. Our first guest is Daniel Devoe, who knows a thing […]

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The 80/20 Rule of Content Creation within Marketing

December 1, 2016

Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving (as all marketing is), but he’s neglecting a very important […]

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The Subliminal Seduction of Content Creation in Marketing

November 3, 2016

Does content creation in advertising include subliminal messages? In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. The public was in a state of fear. The Federal Communications Commission held hearings to discuss the legality of subliminal […]

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Introducing the nDash Content Creation Community Platform

August 17, 2016

Believe it or not, this was our plan all along — creating a content creation community platform. I founded nDash Marketing almost three years ago to the day. What started as a solo operation—with me writing blog posts for $25 a pop—quickly turned into a thriving content marketing agency. We hired amazing employees, won awards, […]

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