Posts by Michael Brown

Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving...

Does content creation in advertising include subliminal messages? In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. The public was in a state of fear. The Federal...