Author: Michael Brown

“I can’t afford content right now.” We hear this a lot. We understand. When you start to look at the costs of content creation on a regular basis, the numbers can seem a bit daunting. It isn’t cheap. At the same time, the ROI of content marketing is substantial, which I’m about to show you […]

“What am I going to write about today?” Back in my content creation days, this was a question I asked myself every morning. And it was a question I answered (partially, anyway) by scanning the latest headlines for relevant new stories. With that in mind, I’m happy to announce a new beta feature in the […]

Let’s talk about money. Specifically, the money you’re spending on content marketing. Are you paying too much for content creation? Too little? Are you not paying anything at all? Maybe you’re just getting started or have been producing content regularly for years. Regardless, at some point, you have asked (or are still asking), “Exactly what […]

What’s new in the nDash platform? I’m glad you asked. Thanks to some great feedback (both writers and brands), we’re excited to highlight several new features designed to make content creation even easier. Let’s take a look: Feedback/Messaging on Pitches (for brands)  If you’ve received a content pitch from a writer that’s almost there (but […]

Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele (and it’s almost always Adele), they read their resumes. Not […]

You’ve got a great idea for a product or service. You have a well-crafted business plan. You might even have – gasp! – a round of funding from a venture capitalist. You also have people, but if they’re not the right type, your startup is probably going to fail in spite of all other factors. […]

Here at nDash, we talk to marketing experts all the time about all sorts of interesting topics. It seemed like a crime to keep these conversations to ourselves, so as part of our new series, we’ll be publishing interviews with various thought-leaders from the industry. Our first guest is Daniel Devoe, who knows a thing […]

Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving (as all marketing is), but he’s neglecting a very important […]

Does content creation in advertising include subliminal messages? In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. The public was in a state of fear. The Federal Communications Commission held hearings to discuss the legality of subliminal […]

Believe it or not, this was our plan all along — creating a content creation community platform. I founded nDash Marketing almost three years ago to the day. What started as a solo operation—with me writing blog posts for $25 a pop—quickly turned into a thriving content marketing agency. We hired amazing employees, won awards, […]