Starting and running a business is often seen as a tactical, logistical endeavor. But as Michael Brown discussed in a recent Hack the Entrepreneur podcast, it’s also a highly creative process. You can also learn more about Michael Brown, his freelance writing background, and the...
Where does your content come from? A lone contributor? A small team? Is it – gasp! – outsourced? The best answer you could have given would have been: “Our entire organization produces content.” That’s where content creation comes into play. Some brands get it. They’re...
“I can’t afford content right now.” We hear this a lot. We understand. When you start to look at the costs of content creation on a regular basis, the numbers can seem a bit daunting. It isn’t cheap. At the same time, the ROI of...
“What am I going to write about today?” Back in my content creation days, this was a question I asked myself every morning. And it was a question I answered (partially, anyway) by scanning the latest headlines for relevant new stories. With that in mind,...
Let’s talk about money. Specifically, the money you’re spending on content marketing. Are you paying too much for content creation? Too little? Are you not paying anything at all? Maybe you’re just getting started or have been producing content regularly for years. Regardless, at some...
What’s new in the nDash platform? I’m glad you asked. Thanks to some great feedback (both writers and brands), we’re excited to highlight several new features designed to make content creation even easier. Let’s take a look: Feedback/Messaging on Pitches (for brands) If you’ve received...
Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele...
You’ve got a great idea for a product or service. You have a well-crafted business plan. You might even have – gasp! – a round of funding from a venture capitalist. You also have people, but if they’re not the right type, your startup is...
Here at nDash, we talk to marketing experts all the time about all sorts of interesting topics. It seemed like a crime to keep these conversations to ourselves, so as part of our new series, we’ll be publishing interviews with various thought-leaders from the industry....
Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving...
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