Creating Content that Resonates with Your LinkedIn Audience
November 15, 2022
Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Your page can be full of content, but it cannot achieve its goal of building an […]
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2023 Marketing Strategy: 9 Content Marketing Trends
November 8, 2022
Much like a carefully choreographed dance, a marketing strategy requires vision, dedication, and careful execution to be successful. So, we’re sharing our top nine content marketing trends to give you the footwork you need to attract prospects, increase conversions, and keep your audience coming back for more. Nobody Puts Blogging in the Corner This past […]
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Unveiling the Power of SEO: How an SEO Strategist Fuels Your Business Growth
November 2, 2022
A strong online presence is necessary for any business looking to succeed. Some may think an eye-catching design with compelling content is enough for growth. But this isn’t the case. The fact is, without proper SEO (search engine optimization) strategies, your online efforts will fall short of their goals. This underscores the need for an […]
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SEO – Back to Basics
November 1, 2022
In August 2022, Google announced the “helpful content update.” The purpose was to help ensure that Google search engine users see more “original, helpful content written by people, for people.” What does that mean for SEO strategies? “By people” means written by humans, as opposed to by AI robots, whose writing, at least so far, […]
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Freelance Red Flags: How to Avoid Being Scammed
October 25, 2022
Working for yourself as a freelancer can be very lucrative. It can provide you with greater flexibility and the ability to charge your own rates. However, it’s vital to be weary of scammers and potential clients that may be looking to take advantage of you. In a survey by Flexjobs, 17 percent of the 2,600 respondents […]
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How to Research Your Idea BEFORE You Pitch It
October 13, 2022
Ideas are the driving force behind many content writers. An idea for something to write could lead to your next accepted pitch. But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research Boost the chances of pitch acceptance by familiarizing yourself with the brand. […]
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Freelancers: The Importance of Having a Side Hustle
October 4, 2022
What is a Side Hustle, and Why is it Important for Freelancers? Whether you’re working as a full-time freelancer or moonlighting for additional income, it’s always important to build additional revenue streams into your life. One way you can earn additional income is to have a side hustle, and according to a survey by Zapier, […]
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Why Are Automotive Tech Writers So Hard to Find?
September 27, 2022
Many industries suffer from a global labor shortage, and the automotive industry is no different. A perfect storm of events has put pressure on the industry, further expanding the growing technology skills gap. According to Korn Ferry, there will be an estimated shortage of 85 million workers around the globe by 2030 across all industries. […]
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Freelancer Guide: How to Manage Revisions Without Raging Out
September 13, 2022
If you’ve been working as a freelancer for a while, you’ve likely come across a client asking for a revision. Taking time to manage revisions is an everyday part of the job for in-house teams and freelancers. Typically, they could involve making either minor or major changes to the deliverables. Some clients may ask for […]
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Helpful Content Update: Why Content Marketers Should Care
September 7, 2022
On August 22nd, Google announced its release of the helpful content update. This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers. The user experience matters. Over 86% of consumers will […]
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