While pricing content might seem arbitrary, getting it wrong carries significant risk. Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. Spend too little and you’ll constantly be sourcing new writers who will need time to understand your tone of voice, your audience and a style that converts leads into buyers.
So how much should your company pay freelance writers for certain types of content?
This is the most common question we get here at nDash, and one that we’ve successfully answered for thousands of brands. So, to help you gain a better understanding of content rates and prices, we put together this guide based on 100,000+ real-world transitions in the nDash platform.
Before we dive in, here are a few things you should know about how this guide is set up.
First, the prices in this guide are not fixed. Ultimately, the amount you pay freelance writers will depend on multiple factors, including:
- Content length
- Turnaround time
- Research required
- Subject matter complexity
- Content calls
- Edits & revisions
Second, the prices are broken out by subject matter expertise. We’ll explain why this matters over the course of the guide, but for now here’s how they are defined:
- Technical Expert: Someone who has years of hands-on experience in a particular field that knows the topic inside and out. Examples: a former software developer, CPA or attorney.
- Topic Familiarity: Someone who knows the industry but doesn’t necessarily have the experience as a practitioner. Example: a cybersecurity writer with 5+ years of experience.
- Generalist: Someone with little knowledge of the topic or industry, but an excellent wordsmith. Example: a freelance writer who creates content based on interviews and/or outlines.
Lastly, it’s important to restate that the prices shown are averages based on actual transaction in the nDash platform, where we have writers in virtually all price ranges.
If you need help budgeting for your specific brand, be sure to create an account on nDash and contact our customer success team.
Let’s get started…