Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing out your ideas or finding the ideas to flesh out […]

The great Bill Gates once said, “Content is king.”  Indeed, as the richest man on the planet, words about content creation from the noble philanthropist and the man that co-founded Microsoft tend to carry some weight.  Then again, why rely solely on the allegation of a college dropout? Lee Odden, CEO of TopRank Marketing, would […]

Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign, which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the KFC restaurant chain, their new marketing campaign is “Finger-Lickin’ Good!” […]

This post, “Is Ghostwriting Ethical?” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. September 1796, Philadelphia: George Washington’s presidency – the presidency that will set the bar for all administrations to follow – is coming to a close, and he’s facing a seemingly insurmountable challenge: To come up […]

This guest post, “Writing Ritual: Getting Into the Content Creation Zone,” is by Eric Michelson, a writer, editor, and member of the nDash Content Community. You know the phrase, “inspiration strikes in the strangest of places?” Yeah, it’s true. Barreling down the highway at 70 mph is not really an ideal time to be struck […]

Should you have a separate content creation strategy for each social channel? Social media channels are not all created equally.  Each one has somewhat of a different appeal and different channels intended to cater to different audiences.  If marketers are so concerned with reaching their audience, then why do so many of them take the […]

Does content creation in advertising include subliminal messages? In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. The public was in a state of fear. The Federal Communications Commission held hearings to discuss the legality of subliminal […]

Are you a creative person? If you answered yes to this question, feel free to skip ahead a few paragraphs. If you answered no, we need to have a talk. The reason many people find it difficult to come up with content ideas is they have bought into the myth of creativity – that some […]

Believe it or not, this was our plan all along — creating a content creation community platform. I founded nDash Marketing almost three years ago to the day. What started as a solo operation—with me writing blog posts for $25 a pop—quickly turned into a thriving content marketing agency. We hired amazing employees, won awards, […]

As we near the launch of our content community platform, that’s on everyone’s minds over here at nDash. Not only have we been able to deliver great content to our clients through our community of freelance writers, but our nDash.com platform would never have reached this point without our community of developers and beta testers. […]