Quality real estate content ranks your site better on search engines, translating to more visibility. If your posts entice readers, they will spend more time on your pages and likely become promising leads. Hiring freelance real estate writers allows you to generate great content and enjoy a quicker turnaround.
Here’s what to consider when choosing a writer for real estate content creation.
Before Hiring Freelance Real Estate Writers: Underst Your Needs
Before choosing a freelance real estate writer, you must assess your needs. Based on the services you offer and the publishing site, identify the kind of content you’ll create. Do you want blogs for your website only, or do you also need newsletters to email your leads? Are you planning to publish content on other real estate blogs as a guest blogger?
When you identify the kind of content needed, evaluate how often you want to upload. The recommended regularity of your posts will depend on what you want to achieve. The more goals you want to meet, the more often you should create content.
After understanding your needs, clearly define your target audience. This step will help identify a professional freelancer who can create content that addresses and engages your readers.
Experience and Expertise of Freelance Real Estate Writers
A writer who understands real estate can deliver quality content. They explain complex ideas in simple language, making your content more engaging. When hiring real estate writers, prioritize those with experience in the field. If you go for someone without experience, ensure they are willing to learn.
Did you know that over 50% of interactions with content start with an organic search? Optimizing your real estate content will only benefit your brand. Find a writer who understands search engine optimization (SEO) and knows how to use it.
Some SEO practices they must be good at include:
- Writing compelling meta-descriptions
- Incorporating keywords into content
- Aligning your content with the audience’s search intent
- Providing relevant information in each post
- Writing a catchy call-to-action (CTA)
When looking for a freelance writer, identify several specializing in real estate. After that, determine if you want a writer familiar with your niche. Someone with an excellent understanding of your field will be more creative.
The Writer’s Professionalism and Reliability
Reliability is essential when working with a freelance real estate writer. You need someone who will be easily reachable when you have a project. An ideal writer should also be responsive so it will be easier to give instructions and feedback.
Every content generation project is unique, so hiring a writer who understands this is vital. Before assigning work, identify candidates who are more likely to deliver per the instructions. You should also assess their professionalism by reading reviews from past clients.
A good freelance writer must consistently meet deadlines. Before hiring, inform the writer about the scope of work and mention urgent tasks. Find out if they can deliver content within a reasonable timeline.
Many freelance writers offer 1-2 content revisions, but that isn’t always the case. Before hiring someone for real estate content, ask if they are open to revisions and if they charge extra. It’s also vital to pick a freelance writer who receives constructive criticism well.
Define Your Budget and Compensation
Your budget is another factor to consider when looking for a freelance writer for real estate content. Determine how much you should spend by reviewing the market rates for the services you need. After that, check several writers’ profiles and identify those within your budget.
It’s tempting to pick the most affordable real estate writer, but you should focus on the quality of their work. Select someone who can give you value for your money by aligning with your content strategy.
Discussing payment terms before hiring a freelance real estate writer helps you know what to expect when working with them. Find out how much they charge for each type of content. Determine if there are additional costs for research, adding images, and revision.
Ask the writers you are considering if they require a deposit before working with a new client. Remember to agree on a payment method and schedule.
Examine the Writer’s Portfolio and References
Asking real estate writers for samples allows you to assess the quality of their work. Request copies of their most recent projects and a link to their portfolio.
Does the writer deliver well-researched and easy-to-read content? Do they stick to the topic and reference reliable sources? Are their samples error-free and in the right tone? Answering these questions helps you narrow down to the best writer for your brand.
If a writer doesn’t have real estate content samples, you may give them a trial project. Doing so will help you assess if they deliver the quality you want. You can also check the compatibility of their writing style with your content writing goals.
Reviewing client testimonials may help you find the best freelance real estate writers. Visit several profiles to read reviews, and if there aren’t any, ask writers for references. Then, you can reach out to these contacts to gauge their satisfaction with the writers’ work.
Grow Your Brand With the Best Freelance Real Estate Writers
Carefully choosing a freelance real estate writer lets you keep up with online marketing trends. Your sites will have relevant content that educates your audience and compels them to take the desired action.
Scale your real estate brand by taking your time to pick the best freelance writer.