• For Marketers
  • For Writers
  • Request a Demo
  • Log In
nDash.comnDash.com
nDash.com
  • Brands
    • Why nDash?
    • How It Works
    • Managed Services
    • Content Platform
    • nDash for Agencies
  • Writers
    • nDash for Writers
    • Help Topics
    • Writer Sign Up
  • Pricing
    • Platform Plans
    • Content Pricing Guide
    • Contact Sales
  • About
    • About Us
    • nDash Blog
    • Case Studies
    • Partners
    • Contact Us
  • Login
  • Request a Demo
outsource content creation quality collaboration

How To Outsource Content Creation Without Sacrificing Quality

February 6, 2018 Posted by nDash Community For Marketers

Content marketing is a long game—it requires consistent effort in creating and promoting high-quality content to generate the intended results. Can you achieve this goal if you outsource content? Read on.

If you find the task of producing a large amount of content daunting, you’re not alone.

Thankfully, you don’t have to do it alone, either.

Outsourcing your content production is a great way to up your content marketing game without the overhead of hiring additional staff.

You might have heard “horror stories” about the frustrations some businesses encounter when working with freelance writers.

Don’t worry; it doesn’t have to be that way. Here’s how you can ramp up content production without sacrificing quality:

Set a Solid Foundation

If you want to outsource content production to different writers, you must ensure that they’re creating content that’s in alignment with your overall marketing and content strategy.

The most efficient way is to create a set of documentation you can share with writers during the onboarding process:

  • Goals and objectives: What do you expect the content to do for your business, and what KPIs (key performance indicators) do you use to evaluate success? This information can help writers position the content and include the appropriate calls to action.
  • Buyer personas: Who is the target audience, what are their challenges, what kind of information are they looking for, and where do they look for such information? Answers to these questions can help writers speak to the psychology of the readers and create content that builds rapport with their audience.
  • Content map: Audiences at different customer lifecycle stages look for different kinds of content at different touch points. By mapping each buyer persona to the lifecycle stages, you’ll be able to determine the best topics, formats, and distribution channels for your content and share the appropriate insights with your writers.
  • Style guide: All your content should have a consistent tone and voice that’s relatable to the audience and reflects your brand personality. A style guide details how your content should come across to the audience, how to format the various elements on a post, and the kind of imagery to use with the content.

Build a Core Content Team

Even though you don’t need to hire an army of full-time writers, you should have a core content team to ensure that the quality of all your content is consistent, the production and promotion tasks are on track, and the freelancers are properly managed.

A solid content team should consist of the following roles, even though the same person can hold multiple roles in smaller teams:

  • A strategist to define high-level strategies.
  • A content manager to turn strategies into implementable tactics.
  • An editor to manage workflow and ensure quality.
  • An analyst to gather metrics and generate insights from data.
  • A community manager to distribute content in earned or paid media.

You’ll also need a content marketing calendar so all your team members can effectively plan and manage workflow for all production and promotion efforts.

In addition, clearly communicate the KPIs you use to measure success so your team can prioritize the various components of your marketing strategy.

Assemble an All-Star Team of Writers

Even though there are subject matter experts in your company, they may not be good at writing or simply don’t have the time to do so.

Professional writers are trained to conduct the necessary research and interviews to create expert content while making sure it’s written to reflect your brand style.

Outsourcing content creation to a team of writers can help speed up the production process without sacrificing quality.

In addition, having a roster of writers can bring in a variety of angles and perspectives to help attract readers who are drawn to different styles.

The challenge is finding writers who fit into your content community.

When you’re selecting writers, hire those who are familiar with content marketing and SEO. Review their portfolios to ensure that they produce high-quality content and write in a tone that’s in alignment with your brand.

In addition, pay attention to how they work—are they communicative, proactive, responsive, and deadline-conscious?

Manage Production Effectively

A good piece of content is not only well-written but also meets the objective of your content marketing strategy.

A comprehensive creative brief is critical in helping a writer produce content that will help them achieve the desired results.

If you use platforms such as nDash, you’ll be asked to fill out a specific set of requirements when you initiate a project. The form is designed to ensure that you’re providing all the necessary information required for the writer to deliver a high-quality piece.

In addition to the specifics of each post, you can also share your content strategy documents, such as buyer personas or customer journey maps, to provide more details about the audience.

In addition, you need to establish systems and guidelines for managing the content production workflow, such as a centralized communication system, a project management system, and a centralized location for document sharing – to ensure that nothing falls through the crack.

Final Thoughts on the Need to Outsource Content

The key to producing high-quality content starts with hiring high-quality writers and giving them the appropriate information and resources so they can do what they do best.

There are many “content mills” on the Internet, and it may be tempting to use them to save a few bucks.

However, high-quality writers don’t come in cheap, and it’s worth the investment to get it right from the get-go, so your team doesn’t end up spending hours correcting mistakes and editing articles.

Invest the time to screen for good writers and establish long-term working relationships with them. This will help you set the right foundation to get the most out of your content marketing dollars.

Build a writing team to grow your brand -- book a demo today!

Book a Demo with nDash

Categories

  • Company News (24)
  • For Agencies (133)
  • For Marketers (333)
  • For Writers (148)
  • Product Updates (44)
  • Success Stories (22)
  • Writer Spotlight (66)

Recent Blog Posts

  • Kara Hartnett: Freelance Writer Spotlight March 30, 2023
  • What Freelance and Agency Copywriters Need to Know About AI and Copyrights March 28, 2023
  • Dawn Colclasure: Freelance Writer Spotlight March 23, 2023
  • Creating your space in the marketplace economy: What you need, when you need it March 22, 2023
  • Kali Armstrong: Freelance Writer Spotlight March 16, 2023
G2 High Performer Winter 2023

Company

About Us
Our Story
nDash Blog
Case Studies
Content Services
Contact Us

Inquire

Contact Sales
Partnerships

Quick Links

Request a Demo
Writer Sign Up
nDash Login

Resources

How it Works
Platform Features
nDash for Agencies
Pricing Guide
Help Topics

Latest Posts

  • Kara Hartnett: Freelance Writer Spotlight March 30, 2023
  • What Freelance and Agency Copywriters Need to Know About AI and Copyrights March 28, 2023
  • Dawn Colclasure: Freelance Writer Spotlight March 23, 2023

© 2023 nDash, Inc.

  • Terms and Conditions
  • Privacy Policy