Creating Content that Resonates with Your LinkedIn Audience

November 15, 2022

Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Your page can be full of content, but it cannot achieve its goal of building an […]


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2023 Marketing Strategy: 9 Content Marketing Trends

November 8, 2022

Much like a carefully choreographed dance, a marketing strategy requires vision, dedication, and careful execution to be successful. So, we’re sharing our top nine content marketing trends to give you the footwork you need to attract prospects, increase conversions, and keep your audience coming back for more. Nobody Puts Blogging in the Corner This past […]


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Unveiling the Power of SEO: How an SEO Strategist Fuels Your Business Growth

November 2, 2022

A strong online presence is necessary for any business looking to succeed. Some may think an eye-catching design with compelling content is enough for growth. But this isn’t the case. The fact is, without proper SEO (search engine optimization) strategies, your online efforts will fall short of their goals. This underscores the need for an […]


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Why Are Automotive Tech Writers So Hard to Find?

September 27, 2022

Many industries suffer from a global labor shortage, and the automotive industry is no different. A perfect storm of events has put pressure on the industry, further expanding the growing technology skills gap. According to Korn Ferry, there will be an estimated shortage of 85 million workers around the globe by 2030 across all industries. […]


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Effective Health Tech Content Marketing Plans

August 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is it? If you aren’t sure how your health tech digital […]


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5 Unexpected Benefits of Hiring a Freelance Writer

July 28, 2022

Let’s set the scene. The content machine is hungry, and you need to feed it with a 1,500-word blog post with lots of SEO juice. Or you need a killer abandoned cart email sequence written by an e-commerce expert. Or your agency needs to update the About Us page, but nobody on staff has the […]


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Blog Outlines: Their Use for Outsourced Work

July 21, 2022

Business owners are constantly seeking ways to maximize their time and money. Outsourcing work is a great way to free up more time, get more done, or just take a break. Technology advancements have made it an important part of any business model to maintain an online image to gain and retain new customers. That […]


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Fundamentals: Leverage Customer Case Studies

July 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. Also, it focuses on actions taken to demonstrate expertise rather than simply sharing knowledge. A case study brings two powerful elements together–demonstrated expertise and storytelling. While blogs contain […]


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Seeking Exceptional Legal Content for Your Website?

July 14, 2022

Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said… How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? Of these writers, how many are positioned to work with you on terms that make professional sense for […]


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Fundamentals: Content Marketing Team Consistency

July 12, 2022

We’re all social creatures, each with a deep-rooted evolutionary need to find consistency. From our morning routines to a typical day at the office, we build our lives around patterns of sameness. Consistency gives us predictability. And it lets us know what we can count on and allows us to build trust. What does this […]


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