Checklist: How to Build Content Guidelines

May 12, 2021

Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Content guidelines also act as the backbone for your content strategy. This article outlines why your company needs content guidelines and provides a checklist showing you […]


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Leveraging Google Suggest for Content Generation

May 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? When you start typing a […]


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4 Reasons to Hire Freelance Case Study Writers

May 5, 2021

Editor’s Note: This post, “4 Reasons to Hire Freelance Case Study Writers,” was written by nDash community member Amy Hooker Kidd. There’s no denying that a well-crafted case study is a persuasive sales tool for your organization, capable of helping turn prospects into customers. So why aren’t companies doing more of them? In many businesses, […]


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Build Long-Lasting Relationships with Freelancers

May 3, 2021

This is Part Two of a two-part series. The first part discussed how freelancers could build relationships with marketing managers and editors. This article will focus on what marketing managers and editors can do to establish trust with reliable freelancers.  Some editors may think of freelancers as temporary talent whom they only use when their […]


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Why Your Company Needs a Content Strategy

April 27, 2021

A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you must have a strategy to stay on track. Content strategies […]


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Editorial Calendar vs. Content Strategy

April 16, 2021

It isn’t uncommon for marketers to believe a content calendar and an editorial calendar are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between a Content Calendar and Editorial Calendar The best way to define the difference between the two is to remember that your editorial calendar is part […]


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5 Ways to Invest in Content Creation

April 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. While Pulizzi stepped down from the organization he founded in 2018, the company is still doing strong. In addition to providing information on content creation and marketing best practices, […]


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10 SEO Priorities for 2021 and Beyond

March 25, 2021

Editor’s Note: This post, 10 SEO Priorities for 2021 and Beyond, was written by nDash community member Suman Sridhar. From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. User needs have diversified, and search engines have continued to evolve, better understand humans, and serve searchers […]


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New: Paid Content Network for Freelance Writers

February 16, 2021

Our mission here at nDash has always been pretty simple: to help elite freelance writers earn a better living. We’ve done this by giving them direct access to thousands of great brands, where they can apply to assignments, pitch content ideas, and earn lifetime referrals for bringing new brands to the nDash platform. But why […]


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WDW: Explosive Growth, No Sacrifices

January 27, 2021

Growth is the reward for delivering great work. But what happens when growth comes fast—too fast to effectively scale your team? For We Do Web Content (WDWC), the solution had to extend beyond the mass hiring of freelance writers; it had to include reliable flexibility and quality assurances. WDWC provides proven online marketing services and […]


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