In the latest installment of our Writer Spotlight series, we get to know one of nDash’s top B2B tech bloggers, Lea Rabinowitz. To get her thoughts on content creation, marketing trends, and more, be sure to check this quick interview below. If you’re interested in having her write for your brand, be sure to sign in (or sign up) to the nDash platform.
nDash: If you could only write about one topic for the rest of your freelancing life, what would it be? And why?
Lea Rabinowitz: That’s a big commitment, but today I’d say cyber security. When I research and write for my security clients, it doesn’t feel like work. It’s so captivating that I often find myself wandering off to read more, then realizing I have a deadline and I need to refocus. As an evolving industry, I think the overall implications and technical developments will keep me wanting more for years to come.
Q: What’s the most rewarding part about being a freelance writer? The most challenging?
A: No matter how many times I complete a project, I still get a thrill seeing it appear on the client’s website. Knowing that I made someone’s life easier by writing it while also educating countless others is the biggest reward of all.
Most Challenging: Being creative all the time can be a challenge but fun at the same time. It forces you to your limits.
You really have to be aware of everything going on in the world. Even if it isn’t directly related to what you write about, there might be a reference that you can use to draw in an audience.
Q: What do your most successful clients all have in common?
A: When it comes to blogging, the most successful clients do three things:
- Consistently post new content with SEO keywords.
- Focus more on educating the audience instead of pushing their product.
- Link to other content like white papers, case studies, and videos, which are the real drivers for lead generation.
Q: What made you decide to become a freelance writer?
A: It just sort of happened organically. I was a little burnt out on corporate, especially with the awful commute in the DC metro area, and I needed a change. That feeling forced me to find something that made me happier. From then on, content marketing and I lived happily ever after.
Q: What’s the biggest mistake you see brands making with their content?
A: They are focusing on quantity, not quality.
Don’t get me wrong—you need to keep up with your content calendar. It’s equally important to push your limits with content formats, polarizing topics, and tracking metrics.
By the way, it’s also a huge mistake not to report back to your freelance writer. Treat us as an extension of your team. Tell us what’s resonating with your audience and what isn’t. By doing that we can tailor our pitches and create thought leadership that drives leads.
Q: What marketing trends should brands be keeping an eye on in 2017?
A: Since clutter is becoming a big issue, I think the lowly ole’ email is going to make a comeback. In 2017 brands need to focus on bringing killer email campaigns to get through and deliver high-quality content.
Did I mention I love writing email campaigns, and I know Eloqua? Wink, wink.
- Favorite marketing buzzword? Wait, we’re supposed to enjoy buzzwords? How about H2H? We’re all human, after all.
- Watched any terrible movies lately? No, I’ve only been binge-watching Mozart in the Jungle.
- The world record you are most likely to break is ____? Length of answer when my toddler asks me, “why?” Yes, I filibuster my child.
- Are you cool with the Oxford comma? Of course!!!
- What is a reasonable punishment for people who double-space after a sentence? I don’t want to write it here. They could use it against me in court.