How nDash Drove a 200% ROI and Expanded the AppNeta Marketing Team’s Technical Capacity.
The Company: Industry Leader in Network Performance Monitoring
AppNeta is the leader in proactive end-user performance monitoring solutions built for the distributed, cloud-connected, digital enterprise. With AppNeta, IT and Network Ops teams can assure continuous and exceptional delivery of business-critical applications. AppNeta’s SaaS-based solutions give IT teams essential application and network performance data, allowing them to constantly monitor user experience across any application, network, data center or cloud.
Challenge
AppNeta wanted to address several challenges, so they set goals to expand the volume with which they published content, to improve their search engine ranking through targeted keyword usage, and to create engaging content for their existing customer base.
Solution
AppNeta joined nDash in 2016, shortly after product launch, and has grown to build a weekly and monthly cadence of content requests, across multiple formats spanning email, case studies, blog posts, and social media.
nDash enabled AppNeta to, “to draw from a broader skill set of writers that have experience both in publishing and in technical SaaS documentation,” according to Damian Roskill, their Chief Marketing Officer.
“I was looking to have multiple journalists who could cover a range of topics to make us more competitive from an SEO perspective. For the price of a full-time writer we could have a team of nDash writers all simultaneously working on content across topics and keywords.
Testimonial
“nDash has enabled us to produce a lot more content and provided us with a 200% ROI.”
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