One of the best parts of being a project manager – and a marketer – is that you never know what your day will look like until it starts. That’s also one of the best parts of getting ready for weekly content calls with clients…...
Coming up with a viable business idea is hard. Crafting your unique value proposition is harder. Being able to clearly articulate your unique value proposition is the hardest. A unique value proposition, also called a unique selling proposition, is a clear statement about how your...
Finding freelance writers is relatively easy. The real challenge is evaluating their potential fit for your brand. You’ve got to consider things like budget, style, tone, experience, and a host of other factors. If successful, you’ll have built a writing team that can scale with...
“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? To deepen my own understanding of content marketing, I obtained HubSpot’s content marketing certification, which not only increased my...
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