Many brands are reluctant to work with freelance writers because they don’t know what they’re getting until they put down the money and wait for the piece to be delivered. Meanwhile, you’re sitting on the bench with all those great article ideas in your head, wondering how to find the right clients who’d appreciate what you have to offer. That’s where knowing the best strategies for selling content comes into play.
nDash’s Paid Content Network — on which writers publish articles that brands can purchase — creates a win-win situation. Clients can browse articles and buy exactly what they see without any wait time or guesswork. Freelance writers can name their price while gaining exposure to more clients who value their work (after all, they’re voting with their wallets!)
But of course, you need to create pieces that are attractive to brands to take advantage of this model. Here’s how to sell more content through the nDash Content Network:
1. Produce Evergreen Content
Keep in mind that selling content on nDash doesn’t happen right away, so avoid writing about time-sensitive topics (e.g., current events and news) or using references that could make the piece appear dated. Instead, focus on creating evergreen content that won’t become obsolete quickly.
Write about topics that people will always search for and create articles that’ll stay relevant for the long term. Also, revisit your published pieces periodically to make necessary updates (e.g., add the latest statistics), so they stay current.
2. Pay Attention to Formatting
Most buyers scan an article for depth, structure, and “neatness” before deciding if they want to read further. Jumbled formatting gives a wrong impression and deters a client from taking a closer look at your article. Not to mention, SEO-friendly content (e.g., using the right header tags and bullets) is more attractive to brands.
If you’re copy-and-pasting from a Word or Google doc, be sure to clean up any irregular formatting. For example, double-check that you’re using the right header tags in the nDash editor. Also, include a high-quality feature image, which can help attract buyers’ attention — we recommend using free images from unsplash.com.
3. Selling Content Involves Creating In-Depth Articles
Long-form and in-depth content is good for SEO. As such, brands are more likely to purchase longer pieces (e.g., around 1,500 words) that will help them rank high in search engine results while positioning them as industry thought leaders. These pieces also allow you to showcase your expertise, increasing the chances clients will send you custom assignments in the future.
4. Include a Good Summary and Keywords
The summary section should be a hook that entices a potential buyer to read your article. But don’t just sum up what your piece is about! Consider the buyers’ perspective — highlight why they should purchase the piece and what their readers will gain from reading it.
Your summary should address these questions: Will your article help the brand highlight the value of its products or services? Will the content help the buyer build credibility and thought leadership? Does the content fill a gap in the market and help the client rank for specific keywords?
5. Share the Content and Your Profile
Any good content marketer knows that content promotion is as important as content creation. Don’t be shy about sharing your pieces, as well as your nDash writer’s profile, on social media and other venues. The more you share, the more likely your content will get sold.
Extra benefit: if a client signs up to nDash via your writer’s profile, you’ll get a lifetime referral fee. That means you get paid every time that brand spends on nDash, even if you aren’t doing the writing!
Bonus Tip for Selling Content: Multiply Your Success
The Content Network is a great place to gain exposure to more brands and showcase your talent. When a brand purchases your articles, check out its profile and pitch some content ideas! Since they like your piece, it’s a lot more like that they’ll accept your pitches.
Selling Content on nDash Content Network
While high-quality content is essential, you should also make the right first impression (e.g., with a good summary and clean formatting) and ensure that your article meets content marketing objectives when you publish on the nDash Content Network.